So, you are looking forward to creating the best corporate website design? Not sure where to start? Find out the top 5 essential elements to create effective designs.
A website plays a vital role in the growth of every company or brand and this digital age, it is an essential need. 75% of global customers determine the authenticity and credibility of a brand based on its website design and how professional it looks. Since there are millions of brands and websites, it requires following the principles of a corporate website design that helps to stand out among the horde and gain attention from potential customers. If you are looking forward to creating the best corporate website design for your business, check out the 5 crucial elements of an effective design.
1. Clean Layout
It is highly recommended to start with a clutter-free clean layout. Nobody wants to see a ton of information on a single webpage. Remember for corporate designs, ‘Less is More’. Minimal design with a clear path of navigation is the most important feature that keeps the website at the forefront of online users. The main beneficial feature of having a clean layout is that it loads very fast and easy to scan the content. This helps online users to easily absorb information from your webpage. It makes them engage with the content and gradually they proceed to make a purchase of the services and products that you provide.
2. Top-notch User Experience
It is important to give online users an enthralling and seamless user experience that can captivate everyone. Only having a strong reputation in the market is not enough to satisfy the users as they want to experience it. A poorly designed website can only make you lose more potential customers. Before starting with a website design, you must conduct thorough audience research to understand their needs and what your main audience expects from your website. Here are the main ingredients of a seamless user experience,
- Usability
- Discoverability
- Usefulness
- Credibility
- Accessibility
- Discoverability
3. Intuitive Navigation
Corporate website designs must have Intuitive Navigation to help users find what they are looking for with ease and convenience. The navigation bar on your website is designed properly to make sure that visitors can easily check out different elements and interact on different areas of the website that are created for business. The best practices for intuitive navigation include a handful of elements. Let’s take a better look.
- Calls-to-action – The navigation bar should at least have one CTA which helps to improve the conversion rate
- Stickiness – The navigation bar should always stay visible even when the users scroll down
- Descriptive labels – Ensure that the labels are descriptive and easy to understand for all
- Contact info – There should be the contact information of your brand as well
- Label order – Important site pages always stay at the start of the navigation bar
4. Craft Compelling Content
Without compelling content, it is practically impossible to attract, engage, and captivate online users. While beautiful website design can attract online users, the visitors would only come back to your website again for more content. Content not only makes your website design more informative and attractive but also comes with the benefits of search engine optimization (SEO). You can use keywords and other SEO practices to craft compelling content on your website and it will eventually boost your corporate website’s visibility in the market. It can help your corporate website rank better on the search engine result pages (SERP). The right content can also help you promote brand loyalty and brand awareness.
5. Conversion Optimization
A corporate website design should be conversion-optimized. The process includes generating ample web traffic and then turning them into potential leads who would like to keep a stronger relationship with your business. Not just customers, but optimized conversion can also help your business find more potential employees for the business.
Bottom Line
Following the aforementioned principles can help you find the best corporate website design that works for your business. This website is what your business will be depending on and it is recommended to hire a professional website design company to get the best results.
